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Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?

By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.

Learn:

how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline.why shopping provides either “time well spent” or “time well saved,” and how to leverage that.what retailers and retail real estate developers are doing to stay relevant.how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.

Want to know whether your product or service will fare best online or off? Read Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out.

“A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It’s right here.”
Paco Underhill, author of Why We Buy: The Science of Shopping

From the Publisher

Source: The Future of Omni-Channel Retail by Lionel Binnie.

By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.

So, The Future of Omni-Channel Retail starts by looking at where retail started, then looks at where it is today and how online shopping has changed the face of retail permanently. The author’s predictions for the future have caught the attention of retailers and universities alike, leading to opportunities to expand beyond his consulting business to speak at industry conferences and teach as an adjunct professor at Portland State University.

This book is also being used in the curriculum for college and university students in several institutions, including Fordham University, Portland State University, St. Catherine’s, Bowling Green State University, and Mississippi State University.

Per the Midwest Book Review:

Written specifically for anyone wanting to know whether their product or service will fare best online or off, The Future of Omni-Channel Retail’s informative exploration of the developing omni-channel retail landscape is an exceptionally well written, organized and presented informational resource and guide. While especially recommended for corporate, community, college, and university library Business Management collections and supplemental curriculum studies, it should be noted for the personal reading lists of business students, entrepreneurs, business managers, and non-specialist general readers with an interest in the subject that The Future of Omni-Channel Retail is also available in a digital book format.

—Small Press Bookwatch: May 2019

ASIN ‏ : ‎ B07D56YBHF
Publisher ‏ : ‎ Emerald Lake Books (May 22, 2018)
Publication date ‏ : ‎ May 22, 2018
Language ‏ : ‎ English
File size ‏ : ‎ 2462 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 190 pages